20)

The key factor in the generation of strategies is:

(1pts)

Question 20 - The key factor in the generation of strategies is:

Select Consistency with the organizational culture as your answer	Consistency with the organizational culture
Select Creativity as your answer	Creativity
Select Feasibility of success as your answer	Feasibility of success
Select Costs as your answer	Costs

23)

Which of the following is NOT listed in the CRM process cycle

(1pts)

Question 23 - Which of the following is NOT listed in the CRM process cycle

Select Knowledge Discovery as your answer	Knowledge Discovery
Select Customer Interaction as your answer	Customer Interaction
Select Profitability Analysis as your answer	Profitability Analysis
Select Market planning as your answer	Market planning

25)

A strategic partnership between buyer and seller is identified by a:

(1pts)

Question 25 - A strategic partnership between buyer and seller is identified by a:

Select Bargaining relationship between the participants as your answer	Bargaining relationship between the participants
Select Short-time horizon as your answer	Short-time horizon
Select Cooperative relationship between the participants as your answer	Cooperative relationship between the participants
Select Collaborative relationship between the participants as your answer	Collaborative relationship between the participants

27)

When a firm uses a push strategy, it:

(1pts)

Question 27 - When a firm uses a push strategy, it:

Select Must immediately follow it by implementing a pull strategy as your answer	Must immediately follow it by implementing a pull strategy
Select Offers direct inducements to potential wholesalers and retailers to encourage them to carry a product as your answer	Offers direct inducements to potential wholesalers and retailers to encourage them to carry a product
Select Attempts to build strong customer demand for a product which it hopes will, in turn, encourage wholesalers and retailers to carry the product as your answer	Attempts to build strong customer demand for a product which it hopes will, in turn, encourage wholesalers and retailers to carry the product
Select Must expect to have a larger promotional budget than if it followed a pull strategy as your answer	Must expect to have a larger promotional budget than if it followed a pull strategy