Question
20) The key factor in the generation of strategies is: (1pts) Question 20 - The key factor in the generation of strategies is: Select Consistency
20)
The key factor in the generation of strategies is:
(1pts)
Question 20 - The key factor in the generation of strategies is:
Select Consistency with the organizational culture as your answer | Consistency with the organizational culture |
Select Creativity as your answer | Creativity |
Select Feasibility of success as your answer | Feasibility of success |
Select Costs as your answer | Costs |
23)
Which of the following is NOT listed in the CRM process cycle
(1pts)
Question 23 - Which of the following is NOT listed in the CRM process cycle
Select Knowledge Discovery as your answer | Knowledge Discovery |
Select Customer Interaction as your answer | Customer Interaction |
Select Profitability Analysis as your answer | Profitability Analysis |
Select Market planning as your answer | Market planning |
25)
A strategic partnership between buyer and seller is identified by a:
(1pts)
Question 25 - A strategic partnership between buyer and seller is identified by a:
Select Bargaining relationship between the participants as your answer | Bargaining relationship between the participants |
Select Short-time horizon as your answer | Short-time horizon |
Select Cooperative relationship between the participants as your answer | Cooperative relationship between the participants |
Select Collaborative relationship between the participants as your answer | Collaborative relationship between the participants |
27)
When a firm uses a push strategy, it:
(1pts)
Question 27 - When a firm uses a push strategy, it:
Select Must immediately follow it by implementing a pull strategy as your answer | Must immediately follow it by implementing a pull strategy |
Select Offers direct inducements to potential wholesalers and retailers to encourage them to carry a product as your answer | Offers direct inducements to potential wholesalers and retailers to encourage them to carry a product |
Select Attempts to build strong customer demand for a product which it hopes will, in turn, encourage wholesalers and retailers to carry the product as your answer | Attempts to build strong customer demand for a product which it hopes will, in turn, encourage wholesalers and retailers to carry the product |
Select Must expect to have a larger promotional budget than if it followed a pull strategy as your answer | Must expect to have a larger promotional budget than if it followed a pull strategy |
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