20. The marketing director for a company decides to use Glamour magazines to advertise its high- priced, highend perfume. Which step in the market planning process is the marketing director conducting? a. Monitoring progress of obtaining goals, implementing strategy and tactics, Developing marketing objectives. Conducting a situational analysis A marketing manager developed a marketing plan which should enable the company to focus its efforts properly and give the company a unified goal. What is the unified goal being created for the company? a. Market share, situational analysis, organizational capabilities, common vision