2016 (current year) 2015 (prior year) %of 96 of Net sales Cost of Goods Sold Gross Profit Advertising General & Administrative | 8067331 12.99 Total Operating Exp 9885457 15.9% | Sales | $ | Sales | % change 139.1% 5140217 82.4% 21010605|80.6%| 144.6% 10947371| 17.6% 5061980 19.4%) 116.3% 1818129 2.99 327479 1.3%| 455.2% 93.8% 120.2% 62349545 26072585 4162408|16.0%| 4489887 17.2% Income from Operations | 1061914| Interest Income Gain on Marketable Securities Interest Expense Total Other Income Before Taxes Taxes Net Income 1.79 572093| 2.29 85.6% 10.7% 1797 0.0%| 162370.1%) 0.0% 0.0%| 0.0%) 1.7% 0.9%) 0.9%) 419620.2%) -3184 0.0% 55015 0.2% 6271081 2.4% 161000|0.6% 466108|1.8%) -100.0% 24.6 -71.7% 71.8% 233.0% 16.1% -31 240 15577 1077491| 536143 541348 Answer the following questions in your evaluation: 1. What was the percentage jncrease in sales from 2015 to 2016? 2. What impact did the new sales have on the gross profit? 3. Were the new sales more or less profntable sales based upon their impact on the gross profit? 4, what happened to the advertising expenses ($ & %)? 5. Is the change in advertising likely to be long term? Why