2017 2016 2015 Industry Standard

Quick Ratio 1.85 2.2 2.8 1.75

Gross Margin 0.59 0.55 0.7 0.7

Net Margin 0.23 0.22 0.32 0.24

Return on sales 0.25 0.24 0.26 0.23

Return on Equity 0.89 0.9 0.78 0.8

Prompt: Specifically, the following critical elements must be addressed:

I. Abstract: Summarize the story of profitability and liquidity for your company. In other words, highlight the most important aspects of your report, including your major conclusions.

II. Computations: Identify and describe your computations from the Financial Analysis tab of your workbook. Be sure to format your key results in a table or graphical format, as appropriate. Explain why each cited figure was included in your report in terms of its importance for the organization.

III. Comparison: Evaluate the financials of the company by comparing current ratios to both historical and industry-average ratios. Clearly identify all unexpected or aberrant figures.

IV. Conclusion: Draw informed conclusions based on your computations and comparisons in the previous paragraphs. Be sure to justify your claims with specific evidence and examples.