2020 was a year unlike any other in recent memory for sports business professionals. In a time where sports were put on pause for months due to COVID-19, and audiences prohibited from filling the stands, sports marketers needed to get creative. Furthermore, many sports organizations dealt with the financial consequences of COVID-19, causing difficult decisions to be considered.

This discussion board will address these issues.You are topick andanswer onlyone of the two following prompts (but also see the directions below):

• Select a professional, college, or amateur organization (e.g. league, team, athletic department, club, etc) and research what marketing-relatedchanges or adaptationsthe entity undertookduring the COVID-19 Pandemic.
• How did the selected organizationchange its segmentation strategy in order to reach its target market?If so, discuss.
• Did the organization have to update its marketing mix -if so,how so?
• Furthermore, what marketing or sponsorship-related lessons can this organization learn from the COVID-19 Pandemic?
• Provide a link to your selected website(s) used for research.
• Select a professional, college, or amateur organization (e.g. league, team, athletic department, club, etc) and research how the entity was financially impacted by the COVID-19 Pandemic.
• Discuss what strategy the organization used to mitigate the financial damage of playing less games, losing certain revenues, or being forced to not to conduct business.
• If the organization developed new revenue streams, please discuss.
• Furthermore, what finance-related lessons can this organization learn from the COVID-19 Pandemic?
• Provide a link to your selected website(s) used for research.