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20)A marketing manager for the Dental Products Division of a large firm is considering whether to introduce product A, a toothpaste with stain remover compounds.

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20)A marketing manager for the Dental Products Division of a large firm is considering whether to introduce product A, a toothpaste with stain remover compounds. The manager's assistant prepared the following table, which includes the profit expectations for each of two possible market shares developed from marketing research: 1) A marketing manager for the Dental Products Division of a large firm is considering whether to introduce product A, a toothpaste with stain remover compounds. The manager's assistant prepared the following table, which includes the profit expectations for each of two possible market shares developed from marketing research: The estimated profit/loss identified for the 4 percent market-share estimated prompted the manager to review ten case studies of previous product introductions. The review indicated that four new products achieved a 22 percent market share, and six new products recorded a 4 percent market share. Q1. The maximum amount of money that the manager should budget for a test market is

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