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20Cases 1Sanjay Verma was an MBA; He had specialized in Marketing and Advertising. He has just joined XYZ Ad Agency, though a competent and innovative

20Cases 1Sanjay Verma was an MBA; He had specialized in Marketing and Advertising. He has just joined XYZ Ad Agency, though a competent and innovative person with outstanding performance during his stay at the MBA institute, yet he got this job with great difficulty.He had somehow managed to find this job through a contact of his uncle. The chairman of the company wanted him to somehow persuade a well known newspaper to avoid reporting on a controversial corruption charge against him and instead write a favorable editorial.

21Cases 1Raman was not convinced that his chairman was clean in the case; on the other hand, the newspaper was willing to accommodate the chairman, if the organization came out with a large size advertisement in his favor .Recently, Sanjays father died leaving his wife and three sisters on the verge of marriage with Sanjay alone in a disastrous condition to help himself and his family .What should Sanjay do?

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