21. A marketing manager wants to focus the marketing department's efforts to achieve the best possible result. Which business component should the marketing manager create to accomplish this goal? Capabilities, objectives, market share, situational analysis 57. While conducting the situational analysis in the market planning process, a marketing manager wants to ensure that the analysis includes the combination of skills, processes, human abilities, and competencies of the company. Which aspect of the market planning process is being analyzed? SWOT Organizational capabilities Market objectives vision l39. The owner of a coffee shop notices that customer retention is low if they order a particular roast of coffee. They discuss this with their coffee vendor to either replace that particular roast or identify what has not been working with the current batches. Which aspect of customer relationship management (CRM) is being deployed by this company? Supplier collaboration, life cycle influence, contact management, support across media 33. A company would like to better understand the mindset of potential buyers and why they are attracted to certain offerings. What type of marketing research will provide this information? Corporate, environmental factors, internal auditing, customer behaviors which type of purchase tend to have higher customer involvement? Routine Straightforward Significant re petitive