2.1: Critically evaluate the alternative strategic options available to the organisation over the existing planning horizon and factoring in wider context market and competitor impacts. 2.2: Assess and determine the priorities and feasibilities of alternative options over existing planning horizons. 2.3: Carry out a risk assessment of the preferred strategy and alternative. 2.4: Identify, justify and articulate the selected strategies within the plan and address any potential problems. 2.5: Produce a strategic plan and its components to achieve then selected strategic direction.