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21. Fowle Marketing Research, Inc., bases charges to a client on the assumption that telephone surveys can be completed in a mean time of 15

21. Fowle Marketing Research, Inc., bases charges to a client on the assumption that telephone surveys can be completed in a mean time of 15 minutes or less. If a longer mean survey time is necessary, a premium rate is charged. A sample of 35 surveys provided the survey times shown in the file named Fowle. Based upon past studies, the population standard deviation is assumed known with 4 minutes. Is the premium rate justified?

a. Formulate the null and alternative hypotheses for this application.

b. Compute the value of the test statistic.

c. What is the p-value?

d. At .01, what is your conclusion?

22. CCN and ActMedia provided a television channel targeted to individuals waiting in supermarket checkout lines. The channel showed news, short features, and advertisements. The length of the program was based on the assumption that the population mean time a shopper stands in a supermarket checkout line is 8 minutes. A sample of actual waiting times will be used to test this assumption and determine whether actual mean waiting time differs from this standard.

a. Formulate the hypotheses for this application.

b. A sample of 120 shoppers showed a sample mean waiting time of 8.5 minutes. Assume a population standard deviation of 3.2 minutes. What is the p-value?

c. At .05, what is your conclusion?

d. Compute a 95% confidence interval for the population mean. Does it support your conclusion?

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