2.1 PESTEL Analysis must include external market research sourced from the media within the last 12months to analyse: . Political conditions Economic issues . Social & Cultural trends . Technological developments . Environmental factors (sustainability) . Legal & ethical considerations / changes Include 6 media articles (one for each topic) and explain how these issues will affect your business. 2.2 SWOT Analysis must include a discussion of the interna strengths and weaknesses of the business, as well as the opportunities available to and threats faced by the business