2.1 Product: Running Shoes Company NIKE ADIDAS PUMA SKECHERS ANTA FILA Price Range | RM83- RM76- RM121- RM69- RM88- RM87- RM3263 RM3405 RM1262 RM817 RM4345 RM1312 Features Engineered Deliver 20% NITRO-foa Minimal One-piece Breathable to withstand more boost m midsole, drop, a much form-fitting uppers keep the muddiest and light and lesser sweat of trails and responsivene comfortable heel-toe drop Virtually production most ss into the workout by than most seamless under inclement midsole than minimizing traditional shoe upper control. weather. the previous obstacles and running to improve model maximizing shoes. air Lightweight Super-light, without efficiency. permeation construction with little to being Super light reduces the no heel drop. heavier. Durable and Midsoles of burden on provides a Quick fit A-FLASHF feet. Offer the An upper great grip on OAM are traction to that's soft asphalt as Skechers made of Memory race on a and well as a axed the "FlashFoam" foam insoles track, or dirt- comfortable number of pods to absorb the are and allowing the other downward comfortable grass-heavy foot to bend surfaces. impact and routes. up and created by supportive. around the running steps foot, so it and to reach Flexible won't rub a higher materials when flex speed while allow users toes for reducing the to run freely push-off. potential for with little physical limitation of Integrating a injury by movement. 3D wire softening the frame cradles landingframe cradles landing the heel and impact. allows the Achilles to expand during movement while supporting and locking down the foot to further reduce chances of injury. Elasticity of Elastic Elastic Elastic Elastic Elastic Elastic Demand Main brand Bruno Toni Kroos, Asif Ali, Dua Park Seo-joon Wang Yibo South Korean ambassadors Fernandes, Paulo Dybala, Lipa, Yuvraj boy group Kevin De Paul Pogba, Singh, Davido BTS Bruyne, Mohamed Erling Salah, Lionel Haaland, Messi Kylian Mbappe, Cristiano Ronaldo Partnership Michael Allbirds, Porsche Kansaiyamam with other Jordan, Prada, Design, oto, brands or Apple, Coinbase Pirelli, Ryan's World designers Microsoft Manchester City, Borussia Dortmund and AC Milandesigners Microsoft Manchester City, Borussia Dortmund and AC Milan football clubs Advertiseme ads, print ads, Adidas uses a Some of the Skechers Advertise advertise nt as well as proper mix of advertising promotes its through TV, throught contemporary Online and ways include brand through print, and Events, social media Offline television print, online media Advertorials, ads that channels for media, television, and and Banners, enable its promotion. billboards, outdoor point-of-sale Mailers, business is Offline doing CSR campaigns merchandising Webinars etc widening its Channels: (Corporate targeted at reach. Its Adidas uses Social both adults advertising Television Responsibility and children. slogans-"Bo ads, Events ) activities, The company Knows," "Just sponsorships, and excellent markets its Do It," "There OOH packaging diverse Is No Finish promotion to The company footwear lines Line" its best to also has great under the reach out to ambassadors marketing customers like Saina campaign Nehwal( bad slogan minton), "Unseen. Gautam Untold. Gambir( crick Unsold." et ), and Shilpa Shetty ( Health academy).2.1 Compare the price and other relevant information of the product / service with its close substitutions within the same market (as much as possible). Present your findings in a table. Analyses the table. Product: Basketball Shoes Company NIKE ADIDAS PUMA ANTA FILA Skechers Price Range RM239 - RM RM 219 -RM RM 419 - RM RM 289 - RM RM 200 - RM RM 219 - RM 1100 780 545 725 859 Features The most lightweight, Low boot Reinforcement Tumbled Minimal responsive comfortable silhouette, at the toe, Leather drop, a much cushioning and Performance Strong Upper, lesser system on the breathable, mesh and support and Cushioned heel-toe drop market. finest bounce leather, Rubber wrapping Midsole, than most Comfortable and court feel. outsole with Rubber traditional lightweight enhanced Outsole, running upper, durability and Hidden shoes. fashionable, traction Eyelets Super light and various Quick fit design Skechers axed the pods Elasticity of Elastic Elastic Elastic Elastic Elastic Elastic Demand Main brand Cristiano David Usain Bolt, Wang Yibo, Jun Ji-Hyun, Park Seo-joon ambassadors Ronaldo, Beckham, Serena Jelena Grant Hill, Rory Mcilroy, Lionel Messi, Williams, Jankovic, Tom Watson Michael Manika Batra June Ambrose Eileen Feng Gu Jordan Wayne Rooney Partnership Michael Parley, Kohli, Arsenal, World Wide BTS, KROST Kansai with other Jordan, Apple, Sandbox, Porsche Fund for yamamoto, brands or Roblox Coinbase Nature (WWF) Ryan's World designersdesigners Advertisement Nike promote its brand through website advertising, personal selling, direct marketing, and sales promotions. 1Just Do It' is Nike's business slogan. Adidas promote its brand through social media marketing campaigns and other forms of digital advertising. Collaborate with professional athletes: and other celebrities Promote through television media, billboards, doing CSR [Corporate Social Responsibility} activities, and excellent packaging. influencer marketing, Anta promote its brand through website advertising, and collaborate with professional athletes Fila promote its brand associated with major sporting events through sponsorship and has gained wide visibilitv Skechers advertises their brand in print, on television, and on the street, with campaigns aimed at both adults and children. The company's various footwear lines are marketed under the l_ slogan "Unseen. Untold. Unsold." There are three reasons that why Nike company can sell their products at a higher price compared to their competitors. The first reason is because Nike's brand have a huge impact in the sports world. For the past few years, Nike have been introducing more and more products to the market in order to stabalize their position in the market. It can be seen that even though Nike's competitors such as Adidas and New Balance had introduced some products that successfully made a trend in the market but Nike was not much affected and was still able to be the most earned revenue company in the sports world. The second reason is Nike have specialized products. As one of the largest sports brand in the world, Nike have introduced products in every category of sports. This is a brilliant move for Nike company as they can make a revenue at a larger range. Now, Nike company have introduced products in apparel, footwear and accessories as well. Nike company have keep on making improvement in the production of their products by using a higher technology or better raw material and this perfectly makes sense that why Nike company are selling their products at a higher price. The third reason is Nike company redesigned the pricing strategy. There are some changes in the pricing of Nike's products after doing researches. These research is about how much the consumers are willing to pay for each of their products. The importance of this strategy is mainly to increase their revenue more effectively. By introducing some compelling products, Nike company will charge more for that over time as they think the product have enough \"cool factor\" to let consumers to pay for that