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21) Starbucks, Aveda, and BMW have E been able to position themselves within Page Ref: 390 their categories by combining quality, Objective: 2 luxury, and

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21) Starbucks, Aveda, and BMW have E been able to position themselves within Page Ref: 390 their categories by combining quality, Objective: 2 luxury, and premium prices with an Difficulty: Easy intensely loyal customer base. These companies are employing a strategy. A) market-skimming B) market-penetration C) survival D) market share maximization E) product-quality leadership

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