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2.1 The ABC Clothing stores is in existance for over 17 years. Currently ABC Clothing store has 100 stores in 9 provinces across South Africa.

2.1 The ABC Clothing stores is in existance for over 17 years. Currently ABC Clothing store has 100 stores in 9 provinces across South Africa. ABC Clothing store value proposition is based on offering quality products at affordable prices and providing professional customer service. We want every customer to leave our store with a smile. ABC Clothing stores open 5 stores in Pan-African expansion. New stores are due to open in Lesotho, Botswana, Moxamibque, Zambia and Swaziland. Dr Raj Tulsee (Chairperson of ABC Clothing Stores Board) said ABC Clothing stores is also studying markets in French-speaking West and Central Africa with a view to start operations there.

Question: As a Strategic Management student, critically advise, the Senior Management of ABC Clothing Stores on the various foreign market entry modes, identifying their advantages and disadvantages.

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