2.1 You have been hired as a consultant, mainly to advise an organization on why its products are facing obsolescence. After conducting an assessment, you realise that the organization has not been innovating in a long time. Discuss factors that prevent organizations from innovating (15 marks)

2.2 You have been asked to prepare a presentation to the organization's senior management to give suggestions on how the organization can be more innovative. Discuss the points that would appear in your presentation including the innovation strategies that the organization can employ (20 marks)