2:11M1M2:13 14 15 16 17 18 19 | 10 | 11 | 12 | 13 | 14 | 15 | 16 17 18 19 CASE MATERIALS: THE CLASSIC PEN COMPANY CASE Case Abstract The case is designed to help you develop an understanding of how to build an activity-based- costing model and why activity-based-costing may be more appropriate in practice than functional unit-based overhead cost allocation methods. The case requirements ask you to apply overhead and calculate product costs and gross profit using traditional plant-wide overhead allocation methods, assess the accuracy of the costing methodology given the operational environment, apply activity-based-costing concepts to recalculate the product costs and gross profit, and then effectively communicate the results of your analysis, evaluation, and recommendations in the form of a professional written memo. Case Narrative Jane Dempsey, controller of the Classic Pen Company, was concerned about the recent financial trends in operating results. Classic Pen had been the low-cost producer of traditional blue pens and black pens. Profit margins were over 20% of sales. Several years earlier, Dennis Selmor, the sales manager, had seen opportunities to expand the business by extending the product line into new products that offered premium selling prices over the traditional blue and black pens. As a result, five years ago, red pens were introduced. Red pens required the same basic production technology but could be sold at a 3% premium. Last year, purple pens were introduced because of the 10% premium in selling price they could command Jane reviewed the financial results for the most recent year and was keenly disappointed. While the new red and purple pens seemed to be more profitable than the blue and black pens, the overall profits were down and none of the product lines were earning profits at the level that the blue and black pens had earned in the past. She is wondering if more specialty pens selling at A Windows ak Aktivanja a window 2:11M1M2:13 14 15 16 17 18 19 | 10 | 11 | 12 | 13 | 14 | 15 | 16 17 18 19 CASE MATERIALS: THE CLASSIC PEN COMPANY CASE Case Abstract The case is designed to help you develop an understanding of how to build an activity-based- costing model and why activity-based-costing may be more appropriate in practice than functional unit-based overhead cost allocation methods. The case requirements ask you to apply overhead and calculate product costs and gross profit using traditional plant-wide overhead allocation methods, assess the accuracy of the costing methodology given the operational environment, apply activity-based-costing concepts to recalculate the product costs and gross profit, and then effectively communicate the results of your analysis, evaluation, and recommendations in the form of a professional written memo. Case Narrative Jane Dempsey, controller of the Classic Pen Company, was concerned about the recent financial trends in operating results. Classic Pen had been the low-cost producer of traditional blue pens and black pens. Profit margins were over 20% of sales. Several years earlier, Dennis Selmor, the sales manager, had seen opportunities to expand the business by extending the product line into new products that offered premium selling prices over the traditional blue and black pens. As a result, five years ago, red pens were introduced. Red pens required the same basic production technology but could be sold at a 3% premium. Last year, purple pens were introduced because of the 10% premium in selling price they could command Jane reviewed the financial results for the most recent year and was keenly disappointed. While the new red and purple pens seemed to be more profitable than the blue and black pens, the overall profits were down and none of the product lines were earning profits at the level that the blue and black pens had earned in the past. She is wondering if more specialty pens selling at A Windows ak Aktivanja a window