2:13 9 4 B. . Q & at all all 21%% Chapter-10 - Read-only O . . . Read Only - This is an older file format. Ch... V Product Issues in Channel Management Objective 1: Marketing Mix Resources By understanding how the other marketing mix variables interface with the channel variable, and the implications of such, the channel manager could coordinate All strategic components to create the synergy needed to meet customers' needs. Objective 2: Product-Channel Management Interfaces New product planning & development The product life cycle Strategic product 3 Major management areas of product management O