21)Marketing managers for a firm that has adopted a cost leadership strategy will tend to _____________.

emphasize the quality of the firm's products

focus on showing how unique the firm's product is

use channels of distribution that are exclusive

sell to limited segments of the market

use marketing efforts that advertise the low price of products

22)Which of the following companies will be least suited for an open account (credit) transaction by a United States exporter?

a subsidiary of Chevron oil company in Africa

Citivision PLC, Blockbuster's subsidiary in the United Kingdom

an independently-owned software company in Brazil

Canadian subsidiary of Chrysler corporation

Unilever PLC in the United Kingdom

23)A(n) _____________ strategy requires marketing managers to develop products and pricing, promotional, and distribution tactics that make the firms' products or services unique from those of its competitors in the eyes of customers.

differentiation

cost leadership

focus

multicultural

24)An international firm that follows a polycentric approach to international marketing will use a ______________ policy.

cost-leadership pricing

two-tiered pricing

standard pricing

customized pricing

market pricing

25)An example of a typical ______________ is one formed in 2000 among Intel, Micron Technology, Samsung, Hyundai, NEC, and Siemens to develop the next generation of DRAM chips.

production alliance

marketing alliance

comprehensive alliance

R&D alliance

cultural alliance