21.With regard to service quality, assurance refers to:

Select one:

a.Care and attentiveness

b.Trust and confidence

c.Consistency and dependability

d.Willingness to provide the service

22.In general, social marketing practitioners and researchers currently agree that social marketing seeks to deliver social change programs that are?

Select one:

a.Unconcerned with the production of social good

b.Designed to set and measure behavioural objectives

c.Not specifically targeted at any particular segment

d.Competition-insensitive

23.A medical procedure is:

Select one:

a.High in experience qualities

b.High in search qualities

c.High in credence qualities

d.High in evaluation qualities

24.Mont Blanc, the German luxury goods company, ran a campaign of donating 10%of the retail price of every Meisterstck special edition pen to UNICEF to support the global children's charity's literacy projects. This marketing activity is referred to as:

Select one:

a.Person marketing

b.Cause-related marketing

c.Place marketing

d.Organization marketing

25.A type of specialty retailer that focuses on a particular product category and attracts customers with low prices and a very wide variety of products within that category is a:

Select one:

a.Super-store

b.Category killer

c.Off-price retailer

d.Specialty store