22. Creating practice. is at the very heart of modern marketing thinking and a. profit maximization b. increased stock value c. award winning products d. customer value and satisfaction Answer: 23. Despite the data glut that marketing managers receive, they frequently complain that they lack a. enough information of the right kind b. timely information c. accurate information d. reliable information e. valid information Answer: 24. Discount stores that try to keep prices as low as possible are more likely to function using operations. a. limited service b. self-selection c. full-service d. self-service e. limited-selection