22. The buying period that takes place before the TV season begins and where networks sell much of their commercial time is referred to as the A. scatter market. B. regional market.

C. off-network market.

D. spot market. E. up-front market.

25. Which of the following advertising media has the potential advantages of selectivity, reproduction quality, creative flexibility, and prestige? A. national newspapers B. magazines

C. local radio D. billboards E. local newspapers

26. Which of the following is a primary advantage of magazines? A. high selectivity B. low clutter level C. low lead time

D. high reach E. large frequency