22. Wang Lei and Li Mei Cai are newlyweds trying to decide among several available rentals. Alternatives were scored on a scale of 1 to 5 (5 = best] against weighted performance criteria, as shown in Table 13.7. The criteria included rent, proximity to work and recre- ational opportunities, security, and other neighborhood characteristics associated with the couple's values and lifestyle. Alternative A is an apartment, B is a bunga- low, C is a condo, and D is a downstairs apartment in Li Mei's parents' home. Which location is indicated by the preference matrix? What qualitative factors might cause this preference to change? TABLE 13.7 FACTORS FOR NEWLYWEDS Factor Score for Each Location Location Factor Factor Weight A B C 1. Rent 25 3 2. Quality of life 20 2 5 4 3. Schools 5 CO 3 4. Proximity to work 10 5 4 5. Proximity to recreation 15 4 4 5 6. Neighborhood security 15 2 4 4 4 7. Utilities 10 4 2 3 5 Total 100