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22-3 Charge books Your local fast-food chain with two dozen stores uses the companys internal corporate marketing department to produce signage, print-ads, in-store displays, and
22-3 Charge books Your local fast-food chain with two dozen stores uses the companys internal corporate marketing department to produce signage, print-ads, in-store displays, and so forth. When pla
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Strategic Management and Competitive Advantage Concepts
Authors: Jay B. Barney, William S. Masterly
4th edition
978-1305393462, 1285861981, 2901285861981, 1305393465, 9781285861982, 978-0132555500
