2:29 - MyMohawk CB158 Introduction to Marketing Chapter 5 Integrated Marketing Communications ONLINE ASSIGNMENT PLEASE SUBMIT USING THE ASSIGNMENTS SECTION IN CANVAS This assignment will be marked out of 4 marks in total Please type your answers in this Word document, save it, and submit using the Assignments section in Canvas STUDENT NAME: STUDENT NUMBER: Please answer each question in no more than 3 bullet points or sentences Your professor will stop marking after the first 3 bullet points or sentences. 1) Sammie has been asked by her manager to create a "push strategy to support a new brand of yogurt. Sammie's idea is to provide free samples in grocery stores. Sammie's manager tells her that she needs to come up with a different idea because free samples are not part of a "push" strategy. Why does Sammie's manager say that? I mark for I valid reason 2) State one reason a company might choose to promote a new product by using a press conference instead of by using a television advertisement. I mark for I valid reason 3) Healthy Per manufactures pet food which is specially formulated for dogs and cats which have arthritis and other joint problems Describe a television advertisement (ad) that would use a testimonial advertising appeal 1 mark for 1 valid example of a testimonial advertising appeal 4, Carolina is opening a new toy store. Describe an event marketing idea which you would recommend to Carolina. I mark for i valid event marketing idea G