2.3 Conduct a VRIO analysis of one strategic capability- BYD

From the value chain analysis in section 2.2. pickONEcapabilitythat allows your organization's strategy to succeed and is a source of competitive advantage (e.g. for Qantas it could be safety, for McDonald's it could be speed of service).Ask yourself - what do they do that allows them to differentiate themselves from competitors?

• Companies have more than one capability - a clever student will identify the one for this assignment that they can argue about the most - what information can you find to support your argument.
• The idea is to figure out how they differentiate from their competitors (don't get confused with the word differentiation - if they are cost leaders they differentiate via cost).
• Please don't evaluate the value proposition (the product/service) I'm not asking that. Think of what your chosen organisation does to deliver that value proposition to the client: for example our "product" at Macquarie is your degree. That's not our key strategic capability. Our strategic capability could be curriculum development (how we put together these products/ degrees - this is broken down in staff we hire, how they spend their time, how we allocate resources, whether we run them past industry experts, how we figure out that X degree is needed as opposed to Y etc). So you're not supposed to evaluate whether the degrees are good but whether what goes on behind the scenes to make the degree is enough to give us a competitive advantage. The idea is that we could take that key capability and apply it to multiple areas (e.g. not just traditional uni degrees but also exec education, training, consulting even in the L&D space).
• Please explain why your chosen capability is VRIO and therefore a source of competitive advantage.
  • Have one paragraph onValuable, one para onRare, one para onInimitable and one para on supported by theOrganisation

Choose from on R&D, Production and Manufacturing, Supply chain management, sustainability initiatives and Strategic partnerships & Alliances.