2.3 Impact of Implementation on the Department: Implementing upselling strategies at the office level can have a number of impacts: 1. Operational changes: **The front office may need to adjust operations to accommodate upselling, such as updating the reservation system or changing check-in procedures. 2. **Employee training: **As mentioned earlier, effective sales requires well-trained staff. This may involve investing in training programs or hiring new employees with sales experience. 3. **Customer relations: **If not done properly, upselling can put a strain on customer relationships. It's important to find a balance between providing value and being overly positive. 2.6 Conclusion Advanced selling at the front office level offers significant opportunities for hotels, from increasing revenue to increasing guest loyalty. However, this also poses challenges, especially when it comes to staff training and customer relationship management. Like any strategy, it's essential to approach upselling thoughtfully and consider both its benefits and potential downsides