23. The budget that lists the advertising, direct sales and sales promotion budgets is sales budget b. direct labor budget c. advertising (marketing) budget d cost of goods sold budget 24. Advertising budgets are normally determined by one of four methods by all of the following except: a matching the competition b. the percentage of production c. preferred outcome method d. the percentage of sales method 25. Advertising budget contains the expenses that deal with brand and product building. It sometimes offers an incentive to "buy now." However, its primary mission is to create strong, positive feelings about the product. These expenses include: paid media advertising, production, collateral material (brochures, mailing pieces, etc.), public relations, internet and a promotional items (logo apparel, giveaways) b. P commissions sales salaries trade show display and booth expense