Question
23. What type of scale is the following? Please an X at the position on the horizontal line that most reflects your feelings regarding the
23. What type of scale is the following?
Please an X at the position on the horizontal line that most reflects your feelings regarding the atmosphere of this restaurant.
Modern _______________ Old-fashioned
| a. | graphic rating |
| b. | Likert |
| c. | linear |
| d. | category |
24.Which type of scale is the following?
| ____ Very Satisfied | |
| ____ Satisfied | |
| ____ Neither satisfied nor dissatisfied | |
| ____ Dissatisfied | |
| ____ Very dissatisfied |
| a. | balanced |
| b. | Thurstone |
| c. | unbalanced |
| d. | semantic differential |
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Hospitality Marketing Management
Authors: Robert D Reid, David C Bojanic
4th Edition
0471476544, 9780471476542
