24 25 Customer level Operating Profit 26 Great Guys Ling Bee Rorman Noss Total 27 Revenues S 585,000.00 | $ 185,000.00 724,500.00 | $ 1,794,500.00 28 Technician and equipment costs S 409,500.00 | $ 393,750.00 S 506,250.00 | $ 1,309,500.00 29 Customer level costs: 30 Number of service calls @ $105 per call $ 23,625.00 | $ 31,500.00 $ 42,000.00 S 97,125.00 31 Number of parts ordering @$100 per order S 8,000.00 | $ 25,000.00 9,000.00 S 42,000.00 32 Number of reminder letter @$70 per bill 3,150.00 $ 7,000.00 $ 12,950.00 $ 23,100.00 33 Customer level Operating profit $ 140,725.00 | $ 27,750.00 $ 154,300.00 | $ 322,775.00 34 35 36 37 Customer Profitability Analysis Customer-level Opertaing Cumulative Customer-level Operating Customer-level Customer revenue income divided by Cumulative Customer- income as a % of total Customer-Level 38 Customers operating income (1) (2) Revenue level Operating income operating income 39 Rorman Noss $ 154,300.00 | $ 724,500.00 21% $ 154,300.00 48% 40 Great Guys S 140,725.00 S 585,000.00 24% $ 295,025.00 91% 41 Ling Bee 27,750.00 $ 485,000.00 6% S 322,775.00 100% 42 322,775.00 | $ 1,794,500.00 43 44 45 46