24. ABC Company sells a variety of drink and food products including potato chips and sodas The segmented income statements for these two products (profit centers) are as follows: Sales Variable costs Contribution margin Directly traceable fixed costs Segment margin Allocated (equally) common fixed costs Net income Total $1,700,000 515,000 1,185,000 280,000 905,000 200.000 $705,000 Soda $800,000 200,000 600,000 120,000 480,000 100.000 $380,000 Chip $900,000 315,000 585,000 160.000 425,000 100,000 $325,000 ABC Company's management is considering a special advertising campaign to increase sales in the Soda Profit Center. The advertising campaign will cost $30,000 and should increase sales of the Soda Profit Center by 25%. What will be the overall net effect on the company's net income? a. Increase of $170,000 b. Increase of $150,000 c. Increase of $120,000 d. Increase of $200,000