2.4 Assessment items ASSESSMENT ITEM 1: [SELF-REFLECTION TASK] . CLO 2/ CLO 3/ CLO 4/ CLO 1/ CLO7/ SLO 1 Critically evaluate the role and importance of destination management and marketing organisations in the sustainable development of competitive tourism destinations Aligned subject learning outcomes CLO 2/ CLO 3/ CLO 4/ CLO 1/ CLO 7/ SLO 2 Analyse the process and challenges associated with the development of destination management plans and strategies CLO 1/ CLO 7/ SLO 3 Convey information clearly and fluently, in high quality written form appropriate for the audience Group or individual Individual Weighting and due date 30% Due: Week 4 - Friday, 05/08/22 at 11:59pm Singapore time Requirements for successful completion of You must achieve a minimum of 50%% in order to pass this assessment item this assessment item ASSESSMENT ITEM 1: DESCRIPTION Students should write three (3) short essays (800-1000 words for each one excluding references) one for each of the issues/questions listed below related to the Target Case study that is the focus of all the assessment in the subject. Each essay should have the same structure: Your personal response to the issue/question - what you think you would do if you were in the organisation responsible for destination marketing/planning/management (200-250 words) The argument and evidence that supports your response that is based on the material covered in the lectures/required readings and any additional academic material you have read. You need to present a logical argument supported by relevant evidence from the subject materials and your additional reading. This section must be properly referenced (450-550 words) What key lesson you have learnt from the subject material (referencing exactly where in the material the relevant information was found) that you think was most helpful in addressing the issue/question (150-200 words) References ( in APA format)