24. At maturity stage of PLC, firms will most likely use sales promotions to retain loyal customers AND coupons to increase sales. O early adopters as influencers to increase product awareness O more trade shows and exhibitions to introduce product to potential customers. O advertising to generate product awareness. 11. Product life cycle is the shortest for product called O Style None of the above O Fad Fashion 7. Offering discounted mid-week lift tickets at ski resorts and providing less expensive movie tickets for matinee (afternoon) movie is an example of: Managing the perishable aspect of services Leveraging the foed costs of a facility to earn incremental revenue All of the above Promotional pricing to generate deman 5. Which answer below has the stages of NPD in the proper order? Commercialization, business analysis, concept testing Idea generation, business analysis, development Idea screening, test marketing, concept testing Business analysis, commercialization, development