24. Caf Erotica, which is a nude dancing establishment, posts a billboard on an interstate highway in Texas, which billboard promotes Caf Erotica and has some nudity on the billboard.

The State of Texas demands that Caf Erotica take down the billboard because it violates the State of Texas highway beautification and safety rules.

Caf Erotica sues the State of Texas for mandating that they take down the billboard, stating Texas has restricted their free speech and freedom of advertising/freedom of the press under the 1^st Amendment of the Bill of Rights.

In order for Texas to prevail, what are the three restrictions that the Court will consider in validating the actions of Texas to remove the billboard?