24. Colgate Palmolive Co. (CP) is evaluating the international marketing opportunity to market a new soap in Canada. The marketing team determines the population of Canada to be approximately 33.4 million persons. The target market for the new soap product is women in the age bracket of 21-45 years, representing 9,200,000 potential customers. CP is trying to forecast the product's sales by calculating the number of buyers (B), the expected quantity of purchases per year (Q) and the average price (P) to be paid for the soap product. This method of forecasting follows the method. A. leading indicators B. regression analysis C. market penetration D. chain ratio standard statistical E. 25. The first evaluation for marketing a product internationally is A. determining the "country-of-origin perceptions of the product among prospective buyers B. forecasting potential sales for the product C. considering the question "is there a demand for the product?" D. performing a macro-segmentation review of the country where the product is to be marketed E. performing a micro-segmentation review of the country where the product is to be marketed