24. Marketing analytics is becoming an important subject, and its demand is growing rapidly in many industries. The following statements about the marketing analytics are correct, except for:

		The data generated by the social media of the peer to peer communication present the opportunity for the marketing analytics to study the word of mouth communication.
		The marketing analytics cannot analyze the human communication data, because the voice communication cannot be converted to the digitized data, thus not suitable for quantitative marketing analysis.
		Explosive growth and availability of the big data calls for the experts with analytical skills.
		The growing opportunities for the marketing analytics are not limited to the emergence of the marketing big data but also the data collected from the surveillance footage and medical devices.

P&G attempts to fill shelf space at major supermarkets with their multiple brands within the same product category, such as Tide, Ivory, Cheer, etc. Major advantages of this type of strategy include the following except:

		competitive advantage against other firms.
		more shelf space allocated to the P&G brands.
		higher market share as a whole for P&G.
		possible cannibalization among P&G brands.