2.5 After the Sears department store chain emerged from bankruptcy, its CEO Edward Lampert was quoted as saying: \"Our goal is to continue to shrink the size of our stores.\" ls Lampert's remark referring to Sears's economic short run or its economic long run? Briefly explain. 2.6 A technology website estimated that the cost of materials and components in Apple's iPhone XS Max was $453. Apple was selling this phone for $1,249. Can we conclude from this information that Apple was making a profit of about $729 on each of these iPhones? Briefly explain. 2.8 [Related to the Apply the Concept: \"Fixed Costs in the Publishing Industry" IQ] For Jill Johnson's pizza restaurant, explain whether each of the following is a fixed cost or a variable cost. a. The payment she makes on her fire insurance policy b. The payment she makes to buy pizza dough c. The wages she pays her workers d. The lease payment she makes to the landlord who owns the building where her store is located e. The $300-permonth payment she makes to her local newspaper for running her weekly advertisements