25 pts Question 6 Marketing firms are most likely to conduct marketing research, whereas professors in the marketing department are most likely to conduct marketing research firm oriented; consumer oriented Obroad; specific basic; applied applied; basic consumer oriented; firm oriented 25 pts D Question 5 Patrick has developed a new energy drink. Before sending his product to market, he wants to determine who would be best fit to buy his energy drink, where these consumers would be most likely to buy his energy drink, and how much of his drin these consumers would buy. Which of the following types of marketing res be most fitting for Patrick to conduct? Hierarchical linear modeling Correlational Descriptive Causal O Experimental 25 pts Question 4 Starbucks is looking to set a new price for Pumpkin Spice Lattes (PSL) in anticipation of the upcoming PSL season. Starbucks isn't sure how large of a premium consum willing to pay for this seasonal favorite so they gather a small ground cons their corporate headquarters and ask them to give their opin the vi PSLs. What kind of research design is this? Consumer Interview Focus Group Survey Design O Experiment 25 pts D Question 2 Mikey B's, a chain of Pilates studios, wants to segment their customers based on characteristics. To most effectively segment their customer baseret Chief Marketing Officer to perform a: Regression Analysis Relationship Analysis Two-tailed t-test Cluster Analysis O Segmentation Derivative Question 2 Mikey B's, a chain of Pilates studios, wants to segment their customers based on similar characteristics. To most effectively segment their customer base, you suggest to their Chief Marketing Officer to perform a: Regression Analysis Relationship Analysis Two-tailed t-test Cluster Analysis O Segmentation Derivative 25 pts Question 4 Starbucks is looking to set a new price for Pumpkin Spice Lattes (PSL) in anticipation of the upcoming PSL season. Starbucks isn't sure how large of a premium consumers are willing to pay for this seasonal favorite so they gather a small group of consumers at their corporate headquarters and ask them to give their opinions about the value of PSLs. What kind of research design is this? Consumer Interview Focus Group Survey Design O Experiment Question 5 25 pts Patrick has developed a new energy drink. Before sending his product to market, he wants to determine who would be best fit to buy his energy drink, where these consumers would be most likely to buy his energy drink, and how much of his drink these consumers would buy. Which of the following types of marketing research would be most fitting for Patrick to conduct? Hierarchical linear modeling Correlational Descriptive Causal O Experimental Question 6 25 pts Marketing firms are most likely to conduct ____ marketing research, whereas professors in the marketing department are most likely to conduct marketing research. firm oriented; consumer oriented broad; specific basic; applied applied; basic consumer oriented; form oriented 25 pts Question 9 You have been asked to participate for a focus group about a new comedy movie. What type of market research is this? Exploratory Causal Experimental Regression O Descriptive 25 pts Question 10 Which of the following is an important reason why market research is more important and useful right now then ever before? Customers demand The availability of big data The availability of analysis software Competition is hercer than ever