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2-56 PM Fri May 20 990% . DNS Class activity 1.docx Class activity 1 Your Name: To understand the BCG matrix, we need to know

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2-56 PM Fri May 20 990% . DNS Class activity 1.docx Class activity 1 Your Name: To understand the BCG matrix, we need to know what a relative market share" is. A relative market share" of a company is the company's raw market share divided by the raw market share of the largest competitor. In the equation form, In this class activity, you will assume the role of a marketer and calculate the relative market shares of cell phone carrier brands in the US. The raw market shares of four major carrier brands in the US as of 2019 are as follows: Raw market share AT&T 40.2% Verizon 29.5% T-Mobile 16.7% Sprint 13.6% From this raw market share information, let's calculate the relative market share of AT&T as an example. We can see that the largest competitor of AT&T is Verizon. So, the relative market share of AT&T is Based on the raw market share information above, please calculate the relative market share of Verizon, T-Mobile, and Sprint, and fill in the empty cells below. Raw market share Relative market share 40.2% 29.5% T-Mobile 16.7% Sprint 13.6% 1.36 AT&T Verizon Please write True or False to two statements below. #1. The relative market share of the dominating company is bigger than 1: #2. The relative market shares of the follower companies are smaller than 1

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