26) Dividing the total market into smaller segments has to do with: a) Segmentation b) Targeting c) Differentiation d) Positioning e) None of the above 27) Niche marketing has to do with: a) Differentiated marketing b) Mass marketing c) Measureable d) Substitute e) None of the above 28) Please name the 4 steps in the product life cycle? 29) More for more positioning involves: a) Providing upscale product or services and charging a higher price b) Providing upscale product or service and charging a lower price c) Providing upscale product or service and not charging any price d) All of the above e) None of the above 30) Offering the same price for less can be a powerful value proposition: a) Same for less b) More for the same c) More for more d) less for much less e) None of the above