26. The combination of media forms into a media plan to reach the target audience is known as the A media encode B. media decode C. media mix D. media reach and frequency E media management selectivity 27. The ABC Manufacturing Company has just concluded legal arrangements under which a Chinese manufacturer will produce some of ABC's electronic products for sale in its domestic and foreign markets. ABC will control all the marketing activities for the products and simply pay for the cost of the manufacturing of the products by the Chinese firm. This arrangement would be best described as: A contract manufacturing B. franchising C. turnkey manufacturing D licensing E a joint venture 28. With respect to competitive strategy, which market position for a company seeks to expand the market by gaining new customers and increasing usage of the products the company currently markets? A Market follower B. Market leader C. Market challenger D. Market nicher E. A&C 29. Company A is considered a challenge to Company B for the opportunity to provide construction related products such as heat and air conditioning units and ventilation systems for a new office building. This competitive action is when the challenger (company A) matches the other company's product, price, promotion, and related marketing expenditures as a attack A enrichment B. conventional C. frontal D direct E budgeted and encircled