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26. To succeed in a hypercompetitive industry, companies must be willing to a. reduce spending on research and development b. cannibalize their own successful product

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26. To succeed in a hypercompetitive industry, companies must be willing to a. reduce spending on research and development b. cannibalize their own successful product lines. c. operate in the ethical gray zone. d. cut prices below marginal costs. e. pursue market share instead of profits

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