26. When consumers purchase cable, internet, and phone in one package for one price, this is known as what kind of pricing? a) captive pricing b) bundle pricing c) psychological pricing d) dynamic pricing

27. Which of the following tools can marketers use to estimate demand for their products? a) demand curve b) supply curve c) pricing modeling d) demand elasticity

28. Two local bakery shops meet and agree to set prices for donuts 100 percent higher than they should be. With no other competition in the area, consumers have no choice but to buy donuts from these two bakery retailers. Which unethical practice are the bakeries participating in? a) price fixing b) price gouging c) deceptive/illegal pricing in advertising d) predatory pricing