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27 28 ers Published articles Online survey Focus group c and d DQuestion 27 1.5 pts Suppose a firm wants to understand how to best

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ers Published articles Online survey Focus group c and d DQuestion 27 1.5 pts Suppose a firm wants to understand how to best allocate its media budget. The hrm's marketing manager and researcher agree to conduct a research project to obtain estimated awareness for each media type to address this issue. Which of the following statements are true based on this information? O Estimated awareness by media type is part of the research objective e How to allocate the media budget is the problem they are trying to solve O Estimated awareness by media type is the problem they are trying to sove e How to allocate the media budget is part of the research objective O aand b 15 pts D Question 28 e surveys are easy to administer because they are more convenient for the survey respondent and are not as complex as other forms of quantitative data collection methods o True @False Question 29 ting research tends to focus o

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