27.Crayola Crayons adds new products to its line on an annual basis. In what stage of the product life cycle are Crayola Crayons?

Select one:

a. Growth

b. product development

c. maturity

d. Development

e. decline

28.Jill just got a printer for a really good price, but the ink cartridges are $50 a piece. This strategy is called:

Select one:

a. price skimming

b. captive pricing

c. leader pricing

d. price bundling

e. Derived Demand

29.If the book seller Chapters decides to divide its market area into segments or regions and charge a flat rate for freight to all customers in a given region, which type of pricing is the company using?

Select one:

a. FOB origin

b. basing point

c. Discriminatory pricing

d. zone

e. uniform delivered

30.The retail nursery is selling potting soil at a below-market price to lure customers into the store in hopes that while they are in the store to buy potting soil, they will also buy other gardening items that have a much higher markup. What is the retail nursery using?

Select one:

a. loss leader pricing

b. price lining

c. price maintenance

d. price lowballing

e. price bundling

31.Upscale retailer Harry Rosen carries men's suits at three different price levels: $800, $1200, $2200. This is an example of:

Select one:

a. price lining

b. price maintenance

c. speciality pricing

d. prestige pricing

e. price skimming

32.The company's profit outlook for the year was poor due to the Corona Virus Pandemic. All brands were directed to take a 5% price increase in an attempt to recover profits. What type of marketing objective is this?

Select one:

a. sales revenue maximization

b. ROI Pricing

c. current profit maximization

d. return on investment pricing

e. survival