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27 In its first year of operations a company produced and sold 70,300 units of Product A at a selling price of $23 per unit

27

In its first year of operations a company produced and sold 70,300 units of Product A at a selling price of $23 per unit and 17,800 units of Product B at a selling price of $43 per unit. Additional information relating to the companys only two products is shown below:

Product A Product B Total
Direct materials $ 437,800 $ 252,300 $ 690,100
Direct labor $ 203,000 $ 105,500 308,500
Manufacturing overhead 609,500
Cost of goods sold $ 1,608,100

The company created an activity-based costing system that allocated its manufacturing overhead costs to four activities as follows:

Activity
Activity Cost Pool (and Activity Measure) Manufacturing Overhead Product A Product B Total
Machining (machine-hours) $ 213,800 91,500 62,800 154,300
Setups (setup hours) 157,800 78 330 408
Product design (number of products) 120,300 1 1 2
Other (organization-sustaining costs) 117,600 NA NA NA
Total manufacturing overhead cost $ 609,500

The companys ABC implementation team also concluded that $51,500 and $103,000 of the companys advertising expenses could be directly traced to Product A and Product B, respectively. The remainder of its selling and administrative expenses ($403,000) was organization-sustaining in nature. If the company uses a traditional cost system that relies on plantwide overhead allocation based on direct labor dollars, what is the total gross margin (or product margin) earned by Product A? (Round your intermediate calculations to 2 decimal places.)

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