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27. Match the following mergers with a merger type and, for each, explain why Types: Horizontal, vertical, conglomerate 1. Hilton Hotels buys a laundry firm

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27. Match the following mergers with a merger type and, for each, explain why Types: Horizontal, vertical, conglomerate 1. Hilton Hotels buys a laundry firm 2. American airlines buys Southwest arilines 3. Vons grocery buys Ralphs grocery 4. Starbucks buys car leadership

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