27. Which of the following characteristics of a market would generally make it less competitive? A. High barriers to entry B. Lots of potential substitutes exist C. Strong bargaining power among buyers D. Strong bargaining power among suppliers 28. What is an important advantage of using secondary data rather than primary data? A. A wide variety of statistics and large sample groups used to create the data B. A high level of detail and endorsement by other users C. The accuracy of the data specifically gathered for the research study D. The cost and speed of locating the data 29. Psychographic segmentation is based on A. the quantitative side of consumer demographic analysis B. the quantitative side of consumer geographic analysis C. individuals' residential patterns and life-cycle preferences D. grouping people according to their psychological characteristics, values, and lifestyles