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2-7: You work for a mid-size company that produces innovative products for the house such as small kitchen gadgets. You have some products that could
2-7: You work for a mid-size company that produces innovative products for the house such as small kitchen gadgets. You have some products that could sell the same across many countries but others that would need to be tailored to the different countries because of cooking/food preparation preferences. You are preparing for a strategy meeting where you will discuss the possibility of going international with your products. You are considering entering China due to the large market but are also considering entering the European Union given some similarities in cultures/cooking preferences. Please answer the following questions with this scenario in mind. In considering the EU, you realize that inflation is higher than in the U.S., according to the Relative Purchasing Power Parity, you might expect for The Euro to depreciate The Euro to appreciate The Euro to remain the same as inflation is not related to the value of the currency The Euro to remain the same as it is a currency that is fixed
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