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28. ______ is a process of extensive exploration of data stored on the Web to identify and categorize the views expressed in a part
28. ______ is a process of extensive exploration of data stored on the Web to identify and categorize the views expressed in a part of the text. The intended outcome of this process is to assess the consumers' attitudes toward a particular product or company. O Online Surveys Data Sentiment Analysis O Observation/online ethnography O Online Focus Groupd
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Essentials of Contemporary Management
Authors: Gareth Jones, Jennifer George
5th edition
978-0077762469, 77762460, 978-0078029349, 78029341, 978-007743947
