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[28 MARKS] Thompson Company faces a decision whether to expand its existing product line by manufacturing and marketing a new product in order to market
[28 MARKS] Thompson Company faces a decision whether to expand its existing product line by manufacturing and marketing a new product in order to market the new product they need to construct a new plant. The following alternatives are available to the company 1. Construct a large plant. 2. Construct a small plant. 3. Do nothing Thompson determines that there are two possible outcomes in the market the market for the product could be favourable or it could be unfavourable. The company has evaluated the potential profits associated with the various outcomes. With a favourable market, a large facility would result in a net profit of R200 000. The estimated value in an unfavourable market for a large facility is a R180 000 net loss. A small plant would result in a net profit of R100 000 in a favourable market but a net loss of R20 000 would result if the market was unfavourable. Finally, doing nothing would result in zero profit in either market 4.1 Construct a payoff table associated with Thompson's problem. (6) 42 Determine the best decision using the maximax, minimax minimax regret and Hurwicz (a = 0.6) decision criteri (22) a
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